Air Logistics Group unveils new branding

Air Logistics Group has launched a new global brand identity built around the theme of “People-Powered Excellence”, reinforcing the role of human expertise and relationships in an increasingly digital air cargo market. The company, which supports more than 135 airline partners through a network of 100 offices in over 60 countries, says it will continue investing in technology, data and digital capabilities while maintaining a people-first approach to customer service. The rebrand reflects Air Logistics Group’s focus on balancing innovation with the operational knowledge and trusted partnerships that underpin cargo sales and service performance. Air Logistics Group has unveiled a new global brand identity centred around People-Powered Excellence, reaffirming its belief that while technology continues to transform air cargo, people remain the driving force behind commercial success. As the industry evolves through automation, smarter data, artificial intelligence and digital connectivity, Air Logistics Group is reinforcing its message that has defined the business for more than three decades: sustainable growth is built on the expertise of its people, trusted relationships and exceptional service. Founded in 1994, Air Logistics Group has grown into one of the world’s leading cargo General Sales and Service Agents, operating through 100 offices across 60+ countries on six continents. Supporting more than 135+ airline partners and generating over 3.2 million cargo quotations for its airline customers annually, the company has built its reputation on combining global reach, local knowledge and a people-first approach to partnership. The new brand positioning is not a reinvention of the business, but a clearer expression of the values that have underpinned its success from the very beginning. “Air cargo is moving forward at extraordinary speed, and technology is playing an increasingly important role in shaping our industry. But, increasingly for many of our customers it adds additional complexity and costs.” comments Stephen Dawkins, CEO of Air Logistics Group. “Our simplified technological investment in Innovation is helping us become faster, smarter and more connected with our Airlines and forwarding partners. However, it is our knowledge, experience and dedication of people that create addition value, build trust and unlock opportunity. ‘People-Powered Excellence’ captures exactly who we are, what we stand for and how we work.” The new identity reflects Air Logistics Group’s commitment to embracing innovation while continuing to invest in the people and expertise that customers and airline partners rely upon every day. As global trade becomes increasingly complex, the company believes strong relationships, speed to market and exceptional service remain fundamental to long-term success. Looking ahead, Air Logistics Group will continue making significant investment in technology, data and digital capability while strengthening the global team and partnerships that have fuelled its growth for more than 30 years.